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Kern Health Systems' leadership team is comprised of dedicated and highly qualified individuals who strive to provide quality care to the community.

KHS Executives

Doug Hayward, Chief Executive Officer

Doug HaywardMr. Hayward is a senior managed care executive with many years of experience having led several managed care organizations over his career. As a senior health care executive Mr. Hayward directed commercial, Medicaid and Medicare health plans in California and Connecticut and consulted with health plans in Illinois, Florida, New York and Washington DC. Mr. Hayward's managed care government program leadership experience includes a history of involvement with community based health care and non-profit organizations in several states as well.

He has participated in for profit and nonprofit corporate boards and lectured throughout the country on managed care concepts, products and applications.

Mr. Hayward is a Fellow in the National HMO Management Fellowship Program, and received his Masters in Health Services Administration from the University of Michigan and Bachelor Degree, also, from the University of Michigan.

Dr. Martha E. Tasinga, Chief Medical Officer

Martha TasingaDr. Martha Tasinga serves as the Chief Medical Officer (CMO) for KHS. In this capacity, she oversees medical management, case management, disease management, quality assurance, health education and pharmacy management. In addition, she will represent Kern Health Systems on all health care delivery matters involving KHS' extensive provider network.

Dr. Tasinga is a seasoned health plan executive, whose experience and leadership will help to ensure members receive timely access to clinical services of the highest quality. Her accolades include the Medical Director for the California Coordinated Care Initiative (CCI), along with her Board Certification in Family Practice and Master's Degree(s) in both Public Health and Business Administration. She has extensive leadership experience including serving as Medical Director for multiple health care organizations throughout the Southern California region. Dr. Tasinga's professional qualifications and work experience align well with her duties as CMO.

Alan Avery, Chief Operating Officer

Alan AveryAlan Avery serves as the Chief Operating Officer for Kern Health Systems. In this role, he is responsible for all operational areas including Claims, Member Services, Provider Relations, Contracting, Human Resources, Regulatory Compliance, Marketing and Privacy functions of the organization.

Mr. Avery is an experienced health care senior executive with over 30 years experience in managed care operations. His executive leadership includes experience with Medicaid, Medicare and Commercial health plans having led organizations in California, Missouri, Iowa, New Mexico and Utah. Mr. Avery has a Bachelor of Science Degree in Business Management from Brigham Young University and an MBA from the University of Phoenix.

Robert Landis, Chief Financial Officer

Robert Landis serves as our Chief Financial Officer. In this role, he is responsible for all functional activities and policies related to treasury and finance, accounting, budgeting, actuarial, underwriting, insurance, new product design and pricing. He leads the efforts to design and implement programs to enhance company operations and increase work flow efficiencies to achieve success for Kern Health Systems key initiatives, goals and objectives.

Mr. Landis has extensive knowledge of health care finance with over 30 years of managed care experience. He received his Bachelor's Degree in Business Administration from the University of Southern California and a Master's Degree in Business Administration from California State University at Northridge.

Richard Pruitt, Chief Information Officer

Richard Pruitt is the Chief Information Officer (CIO) for Kern Health Systems (KHS). Working with the Executive team, Richard provides leadership, vision, and experience in technology and operations. He is responsible for all information systems and security; telecommunications; systems analysis and data interchange; application development; data management and analytics; and project management for the organization.

Richard is a native Bakersfield resident and returned home after an eight year career in the Communications and Electronics field of the United States Army. He has proudly served in California, Colorado, Korea, Germany, and Bosnia during the Gulf War and Operation Joint Endeavor. Richard is a graduate from the University of Maryland in Business Administration and Kaplan University in Information Technology. He began his career with KHS in June 2007 and has over twenty-two years' experience in technology.

He began his technology career in the military and has worked in various capacities in the private and public sector. Richard has worked in the insurance industry, business telecommunications sector, and for local government as a civil servant. Richard has held titles with other organizations such as a Network Engineer, Systems Administrator, Automation Manager, and Director prior to his role as the CIO of Kern Health Systems. He is affiliated with the Veterans of Foreign Wars and a member of Information Systems Security Association and The Accredited Standards Committee.