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Leadership

Kern Health Systems' leadership team is comprised of dedicated and highly qualified individuals who strive to provide quality care to the community.

KHS Executives

Doug Hayward, Chief Executive Officer

Doug HaywardMr. Hayward is a senior managed care executive with many years of experience having led several managed care organizations over his career. As a senior health care executive Mr. Hayward directed commercial, Medicaid and Medicare health plans in California and Connecticut and consulted with health plans in Illinois, Florida, New York and Washington DC. Mr. Hayward's managed care government program leadership experience includes a history of involvement with community based health care and non-profit organizations in several states as well.

He has participated in for profit and nonprofit corporate boards and lectured throughout the country on managed care concepts, products and applications.

Mr. Hayward is a Fellow in the National HMO Management Fellowship Program, and received his Masters in Health Services Administration from the University of Michigan and Bachelor Degree, also, from the University of Michigan.

Dr. Martha E. Tasinga, Chief Medical Officer

Martha TasingaDr. Martha Tasinga serves as the Chief Medical Officer (CMO) for KHS. In this capacity, she oversees medical management, case management, disease management, quality assurance, health education and pharmacy management. In addition, she will represent Kern Health Systems on all health care delivery matters involving KHS' extensive provider network.

Dr. Tasinga is a seasoned health plan executive, whose experience and leadership will help to ensure members receive timely access to clinical services of the highest quality. Her accolades include the Medical Director for the California Coordinated Care Initiative (CCI), along with her Board Certification in Family Practice and Master's Degree(s) in both Public Health and Business Administration. She has extensive leadership experience including serving as Medical Director for multiple health care organizations throughout the Southern California region. Dr. Tasinga's professional qualifications and work experience align well with her duties as CMO.

Alan Avery, Chief Operating Officer

Alan AveryAlan Avery serves as the Chief Operating Officer for Kern Health Systems. In this role, he is responsible for all operational areas including Claims, Member Services, Provider Relations, Contracting, Human Resources, Regulatory Compliance, Marketing and Privacy functions of the organization.

Mr. Avery is an experienced health care senior executive with over 30 years experience in managed care operations. His executive leadership includes experience with Medicaid, Medicare and Commercial health plans having led organizations in California, Missouri, Iowa, New Mexico and Utah. Mr. Avery has a Bachelor of Science Degree in Business Management from Brigham Young University and an MBA from the University of Phoenix.

Robert Landis, Chief Financial Officer

Robert Landis serves as our Chief Financial Officer. In this role, he is responsible for all functional activities and policies related to treasury and finance, accounting, budgeting, actuarial, underwriting, insurance, new product design and pricing. He leads the efforts to design and implement programs to enhance company operations and increase work flow efficiencies to achieve success for Kern Health Systems key initiatives, goals and objectives.

Mr. Landis has extensive knowledge of health care finance with over 30 years of managed care experience. He received his Bachelor's Degree in Business Administration from the University of Southern California and a Master's Degree in Business Administration from California State University at Northridge.

Richard Pruitt, Chief Information Officer

Richard Pruitt is the Chief Information Officer (CIO) for Kern Health Systems (KHS). Working with the Executive team, Richard provides leadership, vision, and experience in technology and operations. He is responsible for all information systems and security; telecommunications; systems analysis and data interchange; application development; data management and analytics; and project management for the organization.

Richard is a native Bakersfield resident and returned home after an eight year career in the Communications and Electronics field of the United States Army. He has proudly served in California, Colorado, Korea, Germany, and Bosnia during the Gulf War and Operation Joint Endeavor. Richard is a graduate from the University of Maryland in Business Administration and Kaplan University in Information Technology. He began his career with KHS in June 2007 and has over twenty-two years' experience in technology.

He began his technology career in the military and has worked in various capacities in the private and public sector. Richard has worked in the insurance industry, business telecommunications sector, and for local government as a civil servant. Richard has held titles with other organizations such as a Network Engineer, Systems Administrator, Automation Manager, and Director prior to his role as the CIO of Kern Health Systems. He is affiliated with the Veterans of Foreign Wars and a member of Information Systems Security Association and The Accredited Standards Committee.

Anita Martin, Th.D, Chief Human Resources Officer

Anita Martin serves as the Chief Human Resources Officer for Kern Health Systems. In this role, she is committed to improve employee engagement and increase retention.  She has re-engineered Performance Management to optimize goal driven performance processes, developed Compensation Policies approved by KHS Board of Directors, and spearheaded the search for new HR technology resulting in a 45% reduction in HR Technology costs. She has also successfully built the Learning and Development department at Kern Health Systems from the ground up.

Dr. Martin’s extensive Human Resources knowledge spans over three decades.  As an addition to Managed Care leadership, she also has knowledge of California and Federal laws, and recruiting high performing positions with retention rates over 94%.  Along with Human Resources knowledge, she is a frequent speaker for Leadership, Culture and HCM adoption and has spoken at numerous conferences. She volunteers on multiple Boards within Kern County including the Workforce Development Board, and served on the KC-SHRM Board from 2010-2017 in numerous positions. She is currently the President-elect for 2020 for KC-SHRM. Dr. Martin obtained her Doctorate of Theology in Christian Counseling in 2015 from Summit Bible College, where she also earned her first of two Master’s Degrees, a Master’s of Theology in 2013.  Her second Master’s in Business Administration (MBA) came from The Master’s University in 2019.  Dr. Martin began her education with a BA in Organization Development from The Master’s University in 2011. In addition, Dr. Martin was certified as a Senior Professional by the Society for Human Resource Management in 2019.

Deborah L. Murr, RN, Chief Health Services Officer

Deborah Murr serves as the Chief Health Services Officer for Kern Health Systems.  Within this role, Ms. Murr is the clinical liaison for both internal and external partners, promoting understanding of health services activities and objectives to prioritize goals.  During her tenure, she developed Transition of Care, Respite, and disease specific programs strategies, targeting vulnerable populations to improve overall health and quality of life. She oversees DHCS and DMHC regulatory audits, and has a vast knowledge of Managed Medi-Cal, Medicare, and Knox Keene requirements.  Her management of several technologies has helped to transition and implement more efficient data and reporting/processing of health information to clinical staff, ensuring quality care of KHS members and providers, alike. Working collaboratively with KHS departmental leadership, she successfully led the transition of the health services department medical management platform from 5 distinct workflows into one-member centric document repository for coordination of care.

Ms. Murr has over ten years of Managed Care experience, with accolades expanding to the clinical side of Health Care dating back over thirty years.  This combined knowledge allows for productive and positive relations to staff, members, and providers.  Ms. Murr began her career in health care in 1983, where she began as a Medical Surgical Nurse.  She furthered her education in 2016, graduating Magna Cum Laude with a Bachelor’s of Science in Health Care Management.    

Emily Duran, Chief Network Administration Officer

Emily Duran serves as the Chief Network Administration Officer for Kern Health Systems.  In this role, she is responsible for providing Executive Leadership for the Provider Network Management Department, Corporate Property Acquisition, Grants Management and Community Resources Network and Strategic Administrative programs.  Ms. Duran ensures KHS develops and maintains a robust network of quality, clinical providers through her development and fostering of positive relationships within our Provider Network community. 

Ms. Duran is an experienced health care executive with over 20 years of knowledge in healthcare and social support services.  Her accolades include Executive Leadership with one of the largest Federally Qualified Health Centers, administration and grant writing of State and Federal programs, and extensive experience with multitudes of Foundations, Boards, and committees within the community.  She obtained her Masters of Science in Health Care Management with Honors from California State University, Bakersfield, where she also obtained a Bachelor of Arts degree in Public Policy and Administration.